Banyan Thailand, coordinates tourism and leisure partners in the local community to launch “We Love Hua Hin” – a collaborative destination marketing initiative aimed at increasing its domestic market from Bangkok and throughout Thailand for leisure breaks in Thailand’s historic resort.
The campaign was officially unveiled on the 20th October with a launch event attended by key stakeholders and official dignitaries, including Khun Panlop Singhaseni, Governor of Prachuap Khiri Khan Province, Khun Soraya Homchuen, Director for Hua Hin and Cha Am, Tourism Authority of Thailand (TAT), and Mr. Tjeert Kwant, CEO of Banyan Thailand.
“We Love Hua Hin” aims to pull together tourism and hospitality providers in Hua Hin and Prachuap Khiri Khan province. Bringing together luxury hospitality, health & wellness, dining, leisure attractions and sporting activities with the Banyan Privilege Club. Partners include InterContinental, Centara, Anantara, Hyatt Regency, Chiva-Som, V Villas, True Arena, Holiday Inn, Vana Nava Waterpark, and Banyan Golf Club.
“We Love Hua Hin” promotes holidays at the Banyan Village in Hua Hin, 2.5 hours drive from Thailand’s capital Bangkok. Holiday breaks that include “Stay and Play” with villa accommodation and golf at the award-winning Banyan Golf Club. Promoted as ideal for Thai nationals and expats seeking a “home-away-from-home” vacation. Each guest receiving one year’s free membership of the Banyan Privilege Club.
“We Love Hua Hin” encourages visitors to:
•Tee-off at Banyan Golf Club, an 18-hole championship course
•Take professional lessons at The Golf Academy.
•Visit the Spa Villa for 20 percent discount on massages, scrubs and wraps
•Enjoy Chiva-Som massage services at Banyan Golf Club
•Receive special promotions at Be Well medical centre, Banyan Thailand’s onsite clinic.
•For the whole family enjoy 15 percent off day passes at the Vana Nava Water Park
•Enjoy local water sports
•Tennis at the True Arena.
•Discounts at Hua Hin restaurants and beach clubs including Hua Hin’s leading hotels and resorts.
•Book a private villa (102sqm 2 bedroom) in the Banyan Village for the promotional rate of just THB 25,000 per month.
“We are delighted to launch ‘We Love Hua Hin’, working together with the TAT and our esteemed local partners. It has not been an easy year for the tourism industry, but it is heart-warming to see the community coming together and collaborating in support of our beautiful destination, “said Mr. Tjeert Kwant, CEO of Banyan Group.