“We take our Collection Criteria very seriously”: Preferred Hotels MD

“We take our Collection Criteria very seriously”: Preferred Hotels MD

Following an announcement from TripAdvisor declaring Preferred Hotels to be the number one “Most Excellent” large hotel chain in the world, I sought to find out what makes the independent hotel brand such a success. I eventually tracked down Josephine Lim, managing director of Preferred Hotels in Southeast Asia, where she steers the strategic development of the company in the region.

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