“We speak the language and we love this country”: How one start-up cracked Thailand’s biggest tour guide association

“We speak the language and we love this country”: How one start-up cracked Thailand’s biggest tour guide association

Back at the end of October, I had the pleasure of being invited to the AGM of PGAT (Professional Tourist Guide Association Thailand), an eye-opening event where I got to mingle with the exuberant and friendly members of Thailand’s biggest tour guide association. The energy and charm of all the guides present was an absolute […]

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