The rise of super apps and why they are a bigger threat than Google

The rise of super apps and why they are a bigger threat than Google

If we compare the travel industry to the Amazon jungle, I think of Google as the crocodile or anaconda, the ferocious predator on top of the food chain patiently waiting to ambush its prey, in this case the OTAs. Meanwhile, I think of super apps as the piranhas lurking in the water – smaller in size but equally deadly.

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