Franchising in Europe is the “preferred means of expansion for midmarket properties”

Franchising in Europe is the “preferred means of expansion for midmarket properties”

The scaling up of a company’s presence using the franchise model, in the hospitality sector, has gained significant traction in Europe, it was revealed this week. Following a study, from industry consultant HVS, it was discovered that major brands have made use of franchising to drive growth in new markets. Brand affiliation in Europe is […]

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