esports and the quest for personalisation: Is the travel industry missing a trick?

esports and the quest for personalisation: Is the travel industry missing a trick?

With the final of another blockbuster esports tournament concluding yesterday, travel companies are missing out on a huge business opportunity and a unique chance to differentiate personalisation efforts, writes Rob Brown, global vice president and managing director, online business group at Travelport. There are 20,300 seats at the Accorhotels Arena in Paris. And they were […]

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